Continue reading »]]> 02 April 2010.

http://www.net-security.org/secworld.php?id=9096&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HelpNetSecurity+%28Help+Net+Security%29

Google analyzes millions of pages per day when searching for phishing behavior. This kind of activity is, of course, not done by people but by computers.

The computers are programmed to look for certain things that will identify the page as a phishing site. Those things are actually the same things that users should check when evaluating if a page is legitimate or not.

According to a post on Google’s official online security blog, the first step is looking at the URL- Does it contain words like “login” or “banking” or trademarks of the phishing target? Does it use an IP address for its hostname? Does it have a large number of host components, making the address unusually long? If the answer is yes to all of these questions, the page could be a phishing one.

The second step consists of analyzing the page – Does it contain a password field? Does the majority of the links point to the phishing target so that the phishing pages functions as the legitimate one would? Google’s computers check also the terms most often used on the page, and a telling terms like “password” raises a red flag.

The third step consists of a look-up of the hosting information – does the institution claim to be based in one country but the webpage is hosted on servers in another country and on a local ISP’s network? If the answer is yes, chances are high it’s not a legal site.

Lastly, checking to see whether the page is popular and checking the spam reputation of the domain on which the page is hosted will give you another clue – phishing pages are usually hosted on domains that have a (bad) reputation when it comes to spam sending.

When all these clues are combined and indicate that the site is likely set up for phishing purposes, it is put on Google’s blacklist that is used by the browsers to warn the users that they have landed on a malicious page.

“False positives” do happen, but they happen once every 10,000 checked pages, and even then it is usually a site set up for some other malicious purpose. The basis on which the classifier is trained to recognize phishing pages is provided by a sample of around ten million analyzed URLs in the last three months and an addition of current features, and it is executed once a day.

Phishers may use a number of techniques to try and bypass this system, but they can’t escape forever. The more people come to their site, the likelihood of someone recognizing it for what it is and reporting it to Google rises, so it’s just a matter of time before it gets flagged.

Continue reading »]]> Google Adsense is a program that allows businesses to advertise on other websites. They business only pays the host website when a consumer clicks on the link to take them to their website. This is a very effective way of advertising because of the millions of people who access the internet every day. It is also a low cost marketing method that businesses of all sizes can benefit from. For more detail go to: www.thegoogleincome.com. Websites are eager to host advertisements for other businesses because it doesn’t cost them anything and they earn money for doing it when consumers choose to follow the link from a particular advertisement. 

If you are interested in using Google Adsense to advertise then you need to make sure you are aware of their policies. This will make the process smoother for you and eliminate any misunderstandings down the road. This can be a great money maker or advertising tool, but only when it is used correctly. 

There is no long term contract with Google Adsense. You can choose to leave the program at any time. You will need to provide written notice by mail or email to Google. All ads will be removed from your website within ten days. They also have the right to discontinue your business from the program at any time for not following their policies. You do have the right to file an appeal if your account is canceled. This gives you the opportunity to discuss the situation with a Google Adsense representative. 
You must be approved by Google Adsense before you are allowed to be a part of the program either as a host site for advertisements or to post your ads. The owner of the website must be at least 18 years of age. The approval process involves an application that you complete with information on your website including keywords. You will have a response to your application within two days. Make sure it is completed entirely or your application will be denied. All communications must take place with Google. This means if you have concerns or issues about an advertisement your business has on a website or about an ad you are hosting on your website everything goes through Google. The two businesses are not to discuss the issue between each other. Google does not guarantee a set amount of clicks or earnings for a host website. It also doesn’t guarantee any increase in traffic or sales for a business.

Google Adsense has the right to use the name of businesses participating in the program for presentations, marketing, and financial reports. for more help visit to:www.yourgoogleincome.com.Users of Google Adsense are required to pay for the amount of pay per clicks their ads received as outlined. Adsense accounts are non-transferable under any circumstances. They can’t be resold to another provider. A maximum of three ads per webpage can be displayed. Advertisements can’t be placed on WebPages that don’t contain content for your website. A webpage can’t be used for the sole purpose of displaying ads to make money. 

Click fraud is not acceptable at all by Google Adsense. It damages the reputation of the program and costs the advertisers a great deal of money. Any website hosting advertisements that are believed to be involved in Click Fraud will be banned from using the program. If you chose to use Google Adsense to advertise your business, protect it from Click fraud by purchasing Click Fraud software. 

Google Adsense is a great opportunity for businesses to advertise their products and services on various websites and pay only for the number of consumers who click on the link to go to that businesses website. It is also a great way for a business to make money by hosting advertisements for other businesses. Understanding the policies of Google Adsense will help you determine if the program is right for you. It also helps the program work properly for all those involved in it.

www.adsense-income-exposed.com
www.googleadsense-empire.com

Continue reading »]]> Wolfram Alpha, a new “Computational Knowledge Engine” developed by British physicist Stephen Wolfram, is all set to revolutionize search with its amazing/innovative ability to give answers to your questions directly – instead of directing you to sources where you “might” get the required information.

The software is still in its initial days of existence and will be available for use later this month. Already touted to be a Google Killer – which most probably it won’t be, the Wolfram Alpha has managed to rake up considerable storm even before its launch. It was showcased earlier this week at Harvard University. Many experts consider this to become the “Internet’s Holy Grail” once fully operational. It will be able to understand and respond to ordinary queries and give answers to queries in ordinary language, similar to how a person would respond when queries. To give you an idea of what this is capable of, let us take a few examples. Suppose you want to compare the height of the Empire State Building with the length of the Golden Gate Bridge, all you need to do is to type in your query and wait for the software to calculate your results derived from various sources. Once the search is over, you will not only get a detailed answer to your query but also a lot of other related information that might be of interest to you.

Many experts believe this to be a part of the natural evolution of the internet. Additionally, the results that you receive are assessed by experts and are made available only after a thorough verification. This is unlike Wikipedia, which thrives on user-generated content. Wolfram Alpha is incidentally based on Stephen Wolfram’s Mathematica software, a standard tool for scientists, engineers and academics for crunching complex maths. 

You can learn more about Wolfram Alpha here.