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Posts tagged windows
It’s not a netbook!
Jun 15th
Q: How do you make the world stop buying so many netbooks?
A: Stop calling them netbooks.![]()
That’s the bizarre advice from Microsoft, suggested by one corporate overlord at this week’s Computex trade show in Taipei.
His beef? The term “netbook” implies a notebook that is useful only for surfing the net, but since today’s mini-notebooks do so much more than just that, the term should be retired.
His suggestion for replacing the term? The exquisitely Microsoftian “low cost small notebook PC.”
Semantics in this space are getting increasingly complicated, though whether you call them netbooks, mini-notebooks, smartbooks, or, ahem, low cost small notebook PC, most of these machines do pretty much the same stuff. (The only real difference in this group is the smartbook, a term which is now being used to describe a notebook-type machine that runs a smart phone operating system like Android or, someday, the iPhone OS.)
But Microsoft is doing everything in its power to move the market away from $400 netbooks and toward $1000-plus traditional laptops. Windows 7 Starter Edition, the egregiously stripped-down version of the company’s upcoming OS, will be so severely hamstrung that Microsoft has offered the stated goal of encouraging users to upgrade to a more premium version of Windows 7.
The etymological approach is another step in that direction, I suppose, a subtle jab that your computer isn’t powerful enough. The term “netbook” sounds kinda cool. “Low cost small notebook PC” sounds like something designed for a child.
As with many of Microsoft’s great ideas, my hunch is that manufacturers will nod enthusiastically at the suggestion… and summarily ignore it.
Viva la netbook!
10 security threats to watch out for in 2009
Apr 22nd
We’re well into the new year now, and we’re beginning to see trends emerging on the security front. Some of the threats we’ll see this year will be similar to those in years past (after all, many of the basic con games now being perpetuated online were around long before the advent of computers and the Internet). However, attackers are becoming much more sophisticated in their methods to circumvent the increased levels of security built into operating systems and applications. Here are 10 security threats that are likely to become more prominent in 2009.
1: Social networking as an avenue of attack
Social networking has experienced a boom in popularity over the last few years. It’s now finding its way from the home into the workplace and up the generational ladder from the young folks into the mainstream. It’s a great way to stay in touch in a mobile society, and it can be a good tool for making business contacts and disseminating information to groups. However, popular social networking sites have been the target of attacks and scammers. Many people let their hair down when posting on these sites and share much more personal data (and even company data) than they should.
Think you’ll solve the problem just by blocking social networking sites on your company network? Not so fast. As Steve Riley pointed out in his recent talk on attack progressions at the 2009 MVP Summit, today’s young professionals are growing up with social networking, and they expect to have it available to them at work just as older employees expect to be able to use their office telephones for reasonable, limited personal calls. In addition, you lose the business benefits of social networking if you shut it down completely. After all, companies didn’t shut down e-mail because it could present a security threat. A better approach is to educate your workers about social networking practices and develop policies governing social media use. As an example, take a look at Intel’s Social Media Guidelines.